What is impact-based advertising?
Impact-based advertising is a form of advertising designed to have a lasting psychological effect on viewers so they will remember the product or vendor. This approach can help advertising produce...
View ArticleABC classification
ABC classification is a ranking system for identifying and grouping items in terms of how useful they are for achieving business goals. The system requires grouping things into three categories: A –...
View ArticleWhat is Online Advertising?
Online advertising is simply advertising that is done over the Internet. For those interested in such a strategy, there are a number of options and some have found a way to advertise online through...
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All Advertising Terminology On The Internet
Ad : For Web advertising, an ad is almost always a banner a graphic image or set of animated images (in a file called an animated GIF) of a designated pixel size and byte size limit. An ad or set of...
View ArticleAdvertising Agencies By Revenue
Rank Agency Headquarters Revenue 1 Dentsu Tokyo 22,000 2 Omnicom Group New York City 13,900 3 WPP Group London 10,022 4 Publicis Groupe S.A. Paris 7,500 5 Interpublic Group New York City 7,010 6...
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